7 Secrets of Sales Success: What Top Performers Do Differently

With only 200 selling days left in the year, how confident are you that your sales team is on track to exceed its goals? The truth is, top-performing sellers don’t rely on luck or last-minute pushes—they follow a proven playbook for building stronger relationships, influencing decision-makers, and closing bigger deals.

During our recent 7 Secrets of Sales Success session, we explored the key habits that drive long-term success. Whether you attended or not, these takeaways will help you fine-tune your approach and elevate your sales performance.

Click here to watch the full session now!

1️⃣ Nothing Happens Until You Connect with a Client

Sales is a contact sport—if you’re waiting for leads to come to you, you’re already behind.

✔ Set weekly outreach targets to maintain a steady flow of client interactions
✔ Use virtual and in-person touchpoints to reconnect with existing clients and engage new prospects
✔ Consistency is key—even during busy weeks, make time for proactive selling

"The best sellers don’t wait for opportunities; they create them." – Lon Cunninghis, Senior Vice President of Global Strategy

2️⃣ The First Sale You Make is YOU

Before a client cares about your solution, they need to see value in you.

✔ Avoid pitching features right away—instead, bring insights and thought leadership
✔ Personalize conversations by understanding your client’s industry and business goals
✔ Position yourself as a trusted advisor, not just a vendor

"If you don’t establish credibility first, your sales pitch won’t matter." – Ken Doddrell, CRO

3️⃣ Clients Don’t Buy Solutions, They Buy Outcomes

Your clients aren’t buying a product—they’re buying the results it delivers.

✔ Focus on business impact, not technical specs
✔ Engage strategic decision-makers, not just operational contacts
✔ Build a compelling business case rather than jumping straight to a proposal

If your conversation revolves around features, you’re setting yourself up for price negotiations.

4️⃣ You Will Be Sent to The People You Sound Like

If you talk about cost savings, you’ll be sent to procurement. If you talk about business growth, you’ll be in the C-suite.

✔ Tailor your messaging to align with executive priorities
✔ Understand who truly makes the decisions and craft your pitch accordingly
✔ Use language that resonates with the client’s strategic vision

Your words dictate your access—choose them wisely.

5️⃣ Sell WITH Clients, Not TO Clients

Great salespeople don’t just present solutions—they co-create them with their clients.

✔ Turn your sales pitch into a collaborative conversation
✔ Ask for stakeholder involvement to build buy-in
✔ Ensure the client is actively shaping the solution—not just passively listening

"If a client isn’t investing time in the process, they likely won’t invest budget either." – Debby Rizzo, CEO

6️⃣ Separate the Herd

Group meetings are useful, but real influence happens one-on-one.

✔ Build individual relationships with key decision-makers
✔ Avoid groupthink dynamics—people are more candid in private conversations
✔ Identify internal champions who will advocate for you

"The best insights come from side conversations, not boardroom discussions." – Bill Wallace, Executive Vice President

7️⃣ You Don’t Get What You Don’t Ask For

Many sellers miss out on bigger opportunities simply because they don’t ask.

✔ Be bold—ask for larger deals, higher-level meetings, and deeper engagement
✔ Push for more commitment from the client
✔ The worst that can happen? They say no—and you gain clarity on next steps

Unlock Your Team’s Full Sales Potential

Mastering these seven habits is just the beginning. To truly embed these strategies into your sales culture, you need a structured training and coaching approach.

At Revenue Storm, we specialize in helping sales teams drive measurable improvements in win rates, deal size, and sales velocity. Through customized coaching, training, and AI-driven sales tools, we equip sellers with the strategies and skills needed to outperform the competition.

🔹 We have one more secret to share… these seven strategies are just the beginning! Our team of executive sales coaches has a wealth of proven tactics to help your team close bigger deals, strengthen client relationships, and outperform the competition.

Ready to take your sales team to the next level? Let’s talk about customized training and coaching solutions that drive real results.