The Thought Leadership Series (TLS) webinar, “Sell Smarter with AI: Convert Faster, Close Stronger,” marked the second installment in Revenue Storm’s two-part series on harnessing AI for sales success. Building on the momentum from Part 1, which explored AI’s role in demand generation, this session dove deeper into how AI can accelerate your sales cycle, sharpen conversion strategies, and help you close with confidence.
If you missed Part 1, catch the summary and replay here.
Key Themes & Insights
1. AI as a Sales Accelerator—But Not a Substitute for Strategy
Ray Baker, Executive Vice President at Revenue Storm, emphasized that AI is a powerful productivity tool, but it’s not a replacement for sound sales strategy. The session was not another gadget demo; instead, it blended real-world sales best practices with actionable AI techniques, making the content translatable for B2B sellers and sales leaders.
"AI is a Sales Accelerator - but is not a substitute for a sales strategy."
- Ray Baker, Executive Vice President, Revenue Storm
2. Prompt Like a Pro: The S.T.O.R.M.™ Framework
A highlight was the introduction (and recap) of Revenue Storm’s proprietary AI prompt structure—S.T.O.R.M.™:
|
Component |
Prompt |
|
S — Situation |
Set the context (client, industry, scenario) |
|
T — Target |
Be specific about what you need help with |
|
O — Output |
Define what good output looks like |
|
R — Resources |
What data/tools/frameworks should it use? |
|
M — Method |
Preferred format, tone, or delivery style |
This framework helps sellers get precise, actionable answers from AI, moving beyond vague, generic outputs. Check out Part 1 of Sell Smarter with AI: Practical Plays to Generate Demand for more details.
3. Three AI Cheat Codes for Sellers
Ray shared three “cheat codes” to maximize AI’s value:
- Ask AI to act as an expert (and define what kind of expert).
- Instruct AI to ask clarifying questions until you’re satisfied.
- Challenge AI to reframe or question your assumptions, sparking new perspectives.
4. Safety First: Responsible AI Use
A critical reminder: never input confidential client or company data into public AI models. Stick to approved corporate platforms (like Microsoft Copilot or private enterprise editions of ChatGPT), and be cautious with AI transcription tools not covered by company security policies.
Click here to watch the full recording of Sell Smarter with AI (Part 1) now!
Deep Dives: Three Ways AI Helps You Win More REVENUE
1. Navigating Complex Relationships & Client Politics
- People buy, not companies. Strong personal relationships remain vital—even in an AI-driven world.
- Avoid being “single-threaded”—engage at least six solid client contacts across different buying roles.
- Use AI to map influence, detect politics, and identify detractors (convert, contain, or circumvent).
2. Elevating Your Value Proposition
- Most pitches are just brochures with prices. To sell higher, speak the language of senior decision-makers.
- AI can tailor your value proposition for each buying role (CEO, CFO, CIO, etc.), aligning with their strategic priorities and success metrics.
- Executive summaries should go beyond deliverables and pricing—make a compelling case for action, differentiation, and measurable results.
3. Outmaneuvering the Competition
- Don’t present a “me too” proposition. Explicitly differentiate your approach, expertise, and proof points.
- Use AI for competitive SWOT analysis—double down on strengths, expose competitor vulnerabilities (tactfully), and proactively mitigate your own weaknesses. [
Practical Takeaways
- Cover all buying roles: Don’t be single-threaded.
- Speak the client’s language: Tailor your story for each decision-maker.
- Differentiate: Ask yourself if your pitch is truly unique—or could your competitor make the same claims?
- Let AI accelerate your process, but keep your hands on the wheel.
Questions or feedback? Connect with Revenue Storm Account Managers and Coaches, or reach out to marketing@revenuestorm.com.
About Revenue Storm
Revenue Storm is a global leader in B2B sales training, coaching, and enablement tools. Since 2001, we’ve partnered with top enterprise brands to transform sales performance through science-backed methodologies, behavioral insights, and AI-powered tools. Operating in 70+ countries and delivering programs in eight languages, we help organizations increase win rates, strengthen sales behaviors, and accelerate growth. Learn more at www.revenuestorm.com.
